SanlamAllianz financial education campaign launched in Lagos markets to empower traders with budgeting, investing, and insurance knowledge

SanlamAllianz Nigeria has launched a financial education campaign targeting traders and shop owners in key markets across Lagos.

Also read: Education Ministry approves strict SSCE ID to curb malpractice

The initiative was unveiled on January 14, 2026, and aims to strengthen financial knowledge and management among market operators.

Tunde Mimiko, Managing Director and Chief Executive Officer of SanlamAllianz Nigeria, said the campaign will roll out in two phases.

The first phase includes physical activations in organised market associations on Lagos Mainland and Lagos Island, while the second involves a radio programme debuting on two high listenership stations this month.

“Ours is not your everyday insurance company. We pride ourselves as a protection organisation with solutions that empower generations to be financially prosperous, secure, and confident,” Mimiko said.

“No one can aspire to financial confidence without understanding budgeting, investing, retirement planning, income protection, and the role of insurance. We are bringing these essential insights to the markets.”

Chris Ekwonwa, Group Head of Strategy, Marketing and Corporate Communications, explained that Lagos serves as the pilot location for the campaign, with plans to expand nationwide in the new year.

“We recognise that Lagos is not Nigeria. We aim to take this initiative to major markets across the country, building on the bold roadshow we undertook during our rebrand,” Ekwonwa said.

Also read: Lagos Speaker Mudashiru Obasa redeems ₦50m education promise to 500 public school students

The campaign reflects SanlamAllianz’s focus on education as a tool to equip market operators with the knowledge required to manage their finances effectively, fostering economic empowerment and sustainable growth within Nigeria’s informal trading sector.