The 2026 National Advertising Conference (NAC) has secured additional corporate backing, with Interswitch Limited and Nestlé Nigeria Plc joining the list of sponsors ahead of the industry gathering scheduled for November 11 to 13 in Abuja.
The two companies will support the sixth edition of the conference alongside Tolaram Group Nigeria, announced as lead sponsor, and Four Pulley Limited (FPL), named platinum partner.
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Tropical General Investments Group (TGI) has also been confirmed as a gold sponsor.
The conference will take place at the Abuja Continental Hotel under the theme, “Repositioning the Marketing Communications Industry for the Next Frontier.”
It is expected to bring together stakeholders from advertising, marketing, media, business and regulatory institutions to discuss developments shaping the industry.
Uduak Bassey, chairman of the NAC Marketing Sub-Committee, welcomed the additional sponsorships, describing the corporate support as a sign of the conference’s relevance to the transformation of the marketing communications sector.
“We are delighted to welcome TGI Group as a Gold Sponsor, alongside Interswitch and Nestlé Nigeria, whose support further reinforces the relevance of NAC as a platform for industry transformation,” Bassey said.
He added that collaboration, innovation and shared commitment across the business ecosystem would be essential to shaping the future of marketing communications.
Discussions at the conference are expected to focus on the industry’s response to emerging technologies, particularly artificial intelligence and the rapid expansion of digital advertising.
The Advertising Regulatory Council of Nigeria (ARCON) is expected to unveil proposals for a regulatory framework covering digital advertising and artificial intelligence, placing regulation and industry compliance among the key issues on the agenda.
Tunji Adeyinka, chairman of NAC, said the programme would feature keynote presentations and high-level panel sessions addressing audience measurement systems, the future of broadcast media, digital marketing and AI regulation, and the advertising industry’s contribution to Nigeria’s creative economy.
A fireside chat with business leader Aigboje Aig-Imoukhuede is also scheduled for the opening day, offering participants an opportunity to hear his perspectives on leadership and business development.
The conference’s focus comes as marketing communications practitioners contend with technological change, evolving consumer behaviour and questions about how advertising should be regulated across digital platforms.
Organisers have also indicated that sponsorship opportunities remain open to corporate organisations, financial institutions, technology companies and professional bodies.
Premium partnership slots will be allocated on a first-come, first-served basis.
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With additional sponsors joining the event, NAC 2026 is positioning itself as a platform for industry stakeholders to examine the regulatory, technological and commercial changes likely to influence the next phase of Nigeria’s advertising and marketing communications sector.
