Dabira Outdoor Media’s induction into OAAN marks a new era for innovative, data-driven outdoor advertising across Nigeria’s Northern states and FCT
[dropcap]T[/dropcap]oday marks a significant milestone for Dabira Outdoor Media Limited as it was officially inducted into the Outdoor Advertising Association of Nigeria (OAAN).
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This induction represents a new chapter for the Abuja-based out-of-home (OOH) advertising agency, which has been revolutionising the outdoor advertising landscape with its data-driven approach and commitment to delivering impactful brand experiences.
As an innovative leader in the OOH sector, Dabira is dedicated to transforming traditional outdoor advertising through the use of Big Data, audience metrics, and market insights.
By leveraging viewership data, demographic profiling, and engagement metrics across Nigeria’s 19 Northern states and the Federal Capital Territory (FCT), Dabira crafts highly targeted and effective campaigns that resonate with specific consumer groups in a measurable and cost-effective way.
“We are a data-driven out-of-home agency that goes beyond traditional metrics,” said Prince Shola Rotimi, CEO of Dabira Outdoor Media, during the induction ceremony.
“Our approach is to provide exact marketing metrics, from ad space viewership to detailed audience demographics, ensuring that every campaign is tailored for maximum impact.”
Innovative Advertising Solutions
Dabira’s ability to deliver creative and innovative outdoor advertising solutions is central to its success. The agency offers a range of services, including:
- Large Format Billboards: Placed in high-traffic areas to maximise visibility.
Digital Billboards (LED): Dynamic and eye-catching, perfect for modern brands.
Unipoles and Scrolling Billboards: Ideal for brands aiming to stand out in urban areas.
Rooftop and Wall Space Signages: Maximising urban space to enhance brand visibility.
Vehicle Branding: Transforming buses and taxis into moving advertisements for wide audience reach.
Fabrication and Installation: Ensuring the durability of ads with high-quality materials, even in harsh weather conditions.
Dabira’s strategic approach is further supported by its association with Diadem Group, alongside other notable entities such as Eagleserve Consultants Limited and 213 Abuja Property Hub.
This consortium’s collective expertise allows Dabira to integrate cutting-edge technology and award-winning creative strategies into every campaign.
Leadership and Team Excellence
Under the leadership of Prince Shola Rotimi, Dabira has flourished into one of Nigeria’s most innovative advertising agencies.
Rotimi’s visionary approach and commitment to integrating technology with creativity have been pivotal in Dabira’s rapid growth.
His leadership is complemented by a dynamic team of professionals, including Client Service Director, Ernest Ojerumu, and Project Manager, Olushola Lawal, whose combined expertise in media planning, client relations, and international markets strengthen Dabira’s offerings.
The agency’s focus on excellence is evident in its meticulous campaign monitoring and use of durable materials, ensuring ads withstand even the toughest conditions in Abuja.
Moreover, the agency provides clients with comprehensive monthly pictorial reports, keeping them informed and engaged with campaign progress.
Expanding the Horizon: National Reach
Dabira’s expansion beyond Abuja to serve clients across the 19 Northern states has been instrumental in its rise. The agency has delivered impactful campaigns for leading brands such as Veritas University Abuja, Royal Mile Whisky, Indomie, NNPC, and UNESCO.
Collaborations with creative agencies like Eagleserve Consultants, Digisplash, and Maximedia further demonstrate Dabira’s ability to work with industry leaders to create innovative campaigns that drive results.
The agency’s membership in the Outdoor Advertising Association of Nigeria (OAAN) marks the beginning of an exciting new phase, recognising Dabira’s cutting-edge approach and solidifying its place at the forefront of Nigeria’s outdoor advertising industry.
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As Dabira continues to redefine the advertising sector with data-driven strategies, it remains dedicated to its mission of creating wonders.
Quadri Olaitan is a journalist and contributor to Freelanews.com, covering news, public affairs, and human-interest stories.
