Burna Boy’s ‘I told them’ tour sets African record

Burna Boy’s ‘I Told Them’ tour becomes Africa’s highest-grossing, earning $30.5m from 302,801 tickets across Europe and North America

Nigerian singer Burna Boy has made history with his ‘I Told Them’ tour, becoming the highest-grossing tour by an African artist ever.

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The tour, which spanned 22 shows across Europe and North America, generated $30.5 million from 302,801 tickets sold, according to a report by a tour monitoring platform.

Burna Boy also set a record for the highest-grossing concert by any African artist with a single show at London Stadium, London, on June 29, 2024.

The performance earned $6.147 million from 58,973 tickets sold, forming a highlight of the record-breaking tour.

Revenue from the tour included $15.19 million from 152,378 tickets sold across 16 North American shows, while six European shows contributed $15.27 million from 150,423 tickets.

“I Told Them… is officially the highest-grossing tour by any Afrobeat artist in history,” the monitoring platform tweeted, celebrating Burna Boy’s unprecedented achievement.

While the tour sets a new benchmark for African artists, global superstar Taylor Swift’s ‘Eras’ tour remains the world’s highest-grossing, having earned $2 billion across 149 shows over 21 months. Burna Boy’s tour, however, doubled the previous record held by Elton John’s Farewell Yellow Brick Road tour.

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The success of ‘I Told Them’ underscores Burna Boy’s growing international influence and the global rise of Afrobeat music.

Peculiar Adirika