Alax Evalsam torture allegations emerge as viral fish pie seller claims he was assaulted before signing an ambassadorial deal

Viral fish pie seller and social media personality Alax Evalsam has made disturbing allegations that he was tortured and coerced before signing an ambassadorial agreement linked to Eko Hotel & Suites during an appearance on the Clarity Zone podcast released on 18 March 2026.

Also read: Internet star Alax Evalsam speaks out on attack and fake Eko Hotel deal

Evalsam claimed he was subjected to physical assault, stating that he was restrained and had pepper allegedly poured over his body in what he described as a harrowing experience prior to his rise to online fame and subsequent brand deal.

According to him, the incident escalated to a point where he was forcibly taken to Eko Hotel, where he was instructed to pose for photographs while documents were presented for signing. He alleged that the process was staged to resemble a formal agreement.

“They took me to Eko Hotel. They spoke to their management and asked me to behave as if I was signing a document,” Evalsam said during the interview.

The viral sensation, who gained popularity for his catchy street chant, has recently attracted significant public attention, leading to brand endorsements and support from content creators.

One such supporter, media personality Nons Miraj, reportedly assisted him with accommodation and financial support following his rise to fame.

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Evalsam’s latest claims have sparked concern online, adding a controversial layer to his rapid transition from street vendor to brand ambassador.

However, no independent verification of the allegations has been provided at the time of reporting.Authorities and representatives linked to the ambassadorial deal have yet to publicly respond to the claims.